Solutions at work • Writers

Marketing 101

• who you are and what you do
• storytelling
• Social media Less is more
• Linkedin LinkedIn
• Help, I don't know where to begin. Less is still more.

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• Who we are

  When readers click "about us," bring on the team. Hiding the team is never good for business. It's just you? Fine. Photos with a short bio work. You've been in business for 30 years? Don't tell. It's not a selling point. "Over 90 years" experience. Old counts only when you're selling Scotch or antiques.

• Contact Us

  Please: show your email format.

• Unsubscribe Me

  Though I didn't opt in, I'm in. But, and this is a big butt, there's no escape. Let us "click here to unsubscribe."

• It's your website

  Online is forever. Get a grip on industry jargon. Self-promotion? When you're great, acclaim comes from your clients, not your marketing manager.

• In touch:

  The sweet spot between getting the message out and TMI. Daily newsletters are TMI. I wish they would stop.

• Superlatives

  Not everyone is best, oldest, newest, fastest, cheapest. Nor smartest, deepest, coolest, hottest, biggest or most unique. Hottest was over years ago and nothing can be most unique.

• RIP

  Finalize, prioritize, luxury, delight, world-class, fantastic, fabulous, innovative, boutique, amazing, upscale, robust, mindful, amidst, high end, collaborative, elite, leverage, vertical, deliverables, revolutionary, award-winning, dynamic, mindful, self-care, icon, iconic. (I have seen "meat" described as iconic.) Iconic, beloved, enjoy, no problem, and have a good weekend. Exclamation points! No more free gifts either.

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Backstory 1: College English calls for little creativity. What you need is insight. If you can invent parallels where no one else has, even better. It is not easy being original about dead guys. And it's not the dead part. Everything that can be said has been said. And college chemistry, that's where you learn to balance equations. As for chemistry, my parents got their money's worth: I can still balance an equation if I hold it just right.

Backstory 2: Family business: elevator, cartons, contracts, sales, customers, logistics and lunch. Systems: packing, unpacking, filing, shipping, unloading trucks and pallet jacks.

Write to us:
Kitty@corp-edge.com

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