Solutions at work • Writers

Marketing 101

• content writing
• story telling
• Social media You need it
• Websites Government webmaster
• Linkedin LinkedIn
• Twitter Try it
• Help, I don't know where to begin.

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• Who we are

  When readers click "about us," they're not looking for philosophy or how great you are. Bring on the team. Photos are good. A click to LinkedIn profiles is better. If you've been in business for 30 years, keep it quiet. Why do sites and biographies brag "over 30 years" experience. Old is a selling point only if you sell Scotch or antiques.

• Contact Us

  Please: nix the form with no clue where it's headed and show your email format.

• Unsubscribe Me

  Though I didn't opt in, I'm in. But, and this is a big butt, there's no way to escape. Let us "click here to unsubscribe."

• It's your website

  Online is forever. Get a grip on industry jargon. Self-promotion? When you're great, acclaim comes from your clients, not your copywriter.

• In touch:

  The sweet spot between getting the message out and TMI. Let's see what works for you: newsletter, features, LinkedIn, Twitter, Facebook. Daily newsletters are TMI. I wish they would stop.

• Superlatives

  Not everyone is best, oldest, newest, fastest, cheapest. Nor smartest, deepest, coolest, hottest, biggest or most unique. Hottest was over years ago and nothing can be most unique.

• RIP

  Finalize, prioritize, luxury, delight, world-class, fantastic, fabulous, innovative, boutique, amazing, upscale, robust, mindful, amidst, high end, collaborative, elite, leverage, vertical, deliverables, revolutionary, award-winning, dynamic, icon, iconic. I have seen "meat" described as iconic. And beloved. And enjoy. And no problem. And exclamation points! No more free gifts, breaking news, exclusives and acclaimed.

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Backstory 1: College English calls for little creativity. What you need is insight. If you can invent parallels where no one else has, even better. It is not easy being original about dead guys. And it's not the dead part. Everything that can be said has been said. And college chemistry, that's where you learn to balance equations. As for chemistry, my parents got their money's worth: I can still balance an equation if I hold it just right.

Backstory 2: Family business: elevator, cartons, contracts, sales, customers, logistics and lunch. Systems: packing, unpacking, filing, shipping, unloading trucks and pallet jacks.

Write to us:
info/at/corp-edge.com

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It's a 10

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Ta dah

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With all due respect

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