Solutions at work • Writers

Marketing 101

• marketing copy
• copy writing
• features
• interviews
• networking
• Social media You betcha
• Websites Government
• Linkedin Let's Link
• Twitter Try it
• Facebook for business
• Help, I don't know where to begin.

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• Who we are

  When readers click "about us," they're not looking for philosophy or how great you are. Bring on the team. If you're okay with photos, fine. A click to LinkedIn profiles is even better. If you've been in business for 30 years, do not brag. Why do people's biographies brag "over 30 years of experience." Old is good only if you sell Scotch or antiques.

• Contact Us

  List the company name, address and phone even when it's just you. Please: nix the form with no clue where it's headed and show your email format.

• Unsubscribe Me

  Though I didn't opt in, I'm in. But, and this is a big butt, there's no way to escape. Let us "click here to unsubscribe."

• It's your website

  Online is forever. Get a grip on industry jargon. Self-promotion? When you're great, acclaim comes from your clients, not your copywriter.

• In touch:

  The sweet spot between getting the message out and TMI. Let's see what works for you: newsletter, features, LinkedIn, Twitter or Facebook. Daily newsletters are TMI. I get them. I wish they would stop.

• Superlatives

  Not everyone is best, oldest, newest, fastest, cheapest. Nor smartest, deepest, coolest, hottest, biggest or most unique. Hottest was over years ago and nothing can be most unique.

• RIP

  Finalize, prioritize, luxury, delight, world-class, fantastic, fabulous, innovative, boutique, amazing, upscale, robust, mindful, amidst, high end, collaborative, elite, leverage, vertical, deliverables, revolutionary, award-winning, dynamic, icon, iconic. I have seen "meat" described as iconic. And beloved. And enjoy. And no problem. And exclamation points! No more free gifts, breaking news, exclusives and acclaimed.

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Backstory 1: College English calls for little creativity. What you need is insight. If you can invent parallels where no one else has, even better. It is not easy being original about dead guys. And it's not the dead part. Everything that can be said has been said. And college chemistry, that's where you learn to balance equations. As for chemistry, my parents got their money's worth: I can still balance an equation if I hold it just right.

Backstory 2: Family business: run the freight elevator, make cartons, negotiate contracts, visit customers, manage logistics and make lunch. Systems: payables, receivables, shipping, receiving, packing, unpacking, unloading trucks and pumping pallet jacks.

Backstory 3: One for the Table, a food magazine out of LA, is everything food plus restaurants. Read about where we eat in Boston, New England and SoCal.

Write to us:
info/at/corp-edge.com

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See Boston restaurant stories via One for the Table on Zomato

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Locanda Del Lago in Santa Monica
Italian Western

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Santa Monica Seafood Cafe
Fine kettle of fish

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Boston Museum of Fine Arts
Food, and art

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Ming's Blue Ginger Wellesley
Red hot and blue

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Deli after Dark Dedham
Yes, we have no meatballs

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Sophia's Grotto
Meatballs and calamari in Roslindale

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Pon Thai Bistro
Pon cooks with fire

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Island Creek Oyster Bar
Happy, happy new year

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Amelia's Trattoria in Cambridge
New York state of mind

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Cafe Sushi in Cambridge
Industry standard

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Black Trumpet in Portsmouth
Ta dah

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Flour Bakery
Eat dessert first